Share this post

Cal Mercer
Cal Mercer
The Rental Trap (Part 3)

The Rental Trap (Part 3)

From Stepping Stone to Dead End: The New Reality of Renting

Cal Mercer's avatar
Cal Mercer
Jun 21, 2025
∙ Paid
2

Share this post

Cal Mercer
Cal Mercer
The Rental Trap (Part 3)
Share

Renting Was Not Intended to Be Permanent

Historically, renting was a temporary condition. It gave individuals the ability to move, to save, and ultimately to become owners. Rent was cheaper than a mortgage, and there were fewer encumbrances. You paid your landlord, kept it simple, and saved until you had a down payment.

But today's market has turned that equation on its head. Renting is no longer a temporary condition. It's a permanent one by design.

The new middle class faces a paradox. Even with a stable income, so much of the monthly budget is spent on rent that saving becomes impossible. The old wisdom, save to make a 20% down payment and purchase at the right moment, no longer works. Renters are not choosing to rent long term; they’re trapped in a system where homeownership remains perpetually out of reach. And unlike decades past, rent is no longer a sign of affordability. A one bedroom apartment in most metro areas is more costly than a mortgage would have been 10 years ago. One year of renting that modern one bedroom apartment would have cost the same as a 20% down payment on the median house 30 years ago.

This isn't market failure. This is structural change. Policy decisions, economic incentives, and city planning have all combined to make a long-term lease not a failure, but the default. That shift alters the underlying incentives and behaviors of both renters and owners.

Migration patterns have only accelerated this shift. After COVID, states like Texas and Florida saw waves of newcomers fleeing lockdown heavy states. They sold high-priced homes in New York and California and entered their new markets with cash in hand. Housing supply couldn’t keep up, and prices exploded. This isn’t ideology. It’s simple supply and demand.

In the next sections, we follow the money. How inflated rents are used to justify soaring valuations, what really happened to private landlords, and why luxury buildings don’t bring down prices.

Subscribe to unlock the full report and get the rest of the series delivered straight to your inbox.

Keep reading with a 7-day free trial

Subscribe to Cal Mercer to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 Cal Mercer
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share